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The ideal

instant feeding

companion for busy parents & carers

Introduction
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Concept Innovation Winner logo 2021_edit
The Problem
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The Problem

Formula feed must be used within 2 hours.
It cannot be made up before night-time and travelling.

 

The traditional way is to pour water into a bottle and scoop feed into a separate dispenser. But this method is less than ideal.

When baby is crying for food, it can be stressful preparing a feed as quickly as possible. It’s time-consuming and fiddly.

When on the move, carrying a separate bottle and

dispenser takes up valuable travel bag space.

There has to be a

better way...

What if there was a product that could provide an

instant, fresh feed at the moment you need it?

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The Solution

The Solution

SQUIRREL® Instant Feeding Dispenser

Squirrel® is an instant feeding dispenser that fits inside the bottle, providing many advantages….

  • Instant preparation. When little one is

hungry, prepare the feed in seconds.
 

  • No need to unscrew and pour in the

formula and no mess.
 

  • No separate dispenser required. Squirrel® fits conventional wide-neck feeding bottles*

Quick & convenient

* Feeding bottles come in all shapes and sizes meaning Squirrel® is not a ‘one size fits all’ product.

BPA

FREE

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For an instant, fresh feed, just press the button and gently shake.

'Squirrel’ your

preferred formula

feed inside.

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Squirrel Styles

SQUIRREL STYLES

Squirrel® is offered in two formats.

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For use with Tommee Tippee® 

Closer to Nature® bottles.

Read more...

Squirrel® bottle & dispenser.

No size increase with the dispenser inside.

Read more...

Disclaimer: This product does not have any affiliation to, nor is it endorsed by Tommee Tippee®

Formula feed must be used within 2 hours. It cannot be made up before night-time and travelling.

Watch the videos

explore  Squirrel ® 

find out more

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Watch the videos
Baby

When to use Squirrel® 

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prepare feed easily in the car or on a flight

Travel

Ideal travel bag size - no separate dispenser

Ideal for use on a flight or in the car.

Ideal for use on a flight or in the car.

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feed prepared in seconds, in total darkness

Night-time

Have bottles ‘night feed’ ready - easy to use in complete darkness

When 'little one' wakes, you'll be feeding in seconds.

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Ideal for feeding whilst on the move

Out & About

Button lock & unlock for added security

one less thing to worry about
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Anytime

Prepare bottles in advance for the day ahead

One less thing to worry about.

When to use Squirrel
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Features

  • Suitable for use with warmer bags

  • Squirrel® fits various bottle sizes.

  • Holds a full 8 scoop feed

  • Teat features anti colic valves & various flow rates

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Economy & the environment 

Economy & Waste
£

Economical

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Ready to feed cartons are a convenient option, especially when travelling. However, they are typically three times more expensive than powdered formula.

 

The cost of buying ready to feed cartons compared with powdered formula for an infant at 2-3 months of age can vary from £27.90 to £139.50 per calendar month.

 

Squirrel® makes an economically attractive alternative.

No waste

After feeding with Ready to feed formula, the packaging cartons are waste and must be recycled.

 

With the Squirrel® dispenser, there is no packaging waste. Just wash, sterilize and use again.

 

The Squirrel® bottle and dispenser are dishwasher & sterilizer friendly.

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Sleeping Baby
Reasons to use Squirrel

Reasons to use Squirrel®

instant feeding dispenser

WHEN?

Prepare bottles in advance for the day ahead.

Pass to your babysitter with confidence, knowing your baby will receive the correct feed.

Home

Prepare bottles in advance for the day ahead.

Multi purpose - can be used without dispenser.

Dishwasher & sterilizer friendly.

Prepare bottles in advance for the day ahead.

Multi purpose - can be used without dispenser.

Dishwasher & steriliser friendly

Have bottles ‘night feed’ ready.

Use in complete darkness by feel alone

Nighttime

Have bottles ‘night feed’ ready.

Use in complete darkness by feel alone.

Have bottles ‘night feed’ ready

Use in complete darkness by feel alone

Ideal for the travel bag

Lock & unlock button feature

Warmer bag friendly

Travel

Ideal for the travel bag

Lock & unlock button feature

Bottle warmer / thermal bag friendly

Ideal for the travel bag

Lock & unlock button feature

Warmer bag friendly

WHY?

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Quick & Convenient

A fresh feed, prepared in seconds.

No need to unscrew the bottle & no mess.

Two bottle sizes, dispenser fits both.

A fresh feed, prepared in seconds

No need to unscrew the bottle & no mess

Two bottle sizes, dispenser fits both

£
£

An economic alternative to ready to use cartons.

Simply wash, steriliser and use again.

Squirrel® is dishwasher & sterilizer friendly

Economical 

An economic alternative to ready to use cartons

An economic alternative to ready to use cartons

Completely BPA free

European Union Standard EN 14350

Safety

Completely BPA free.

European Union Standard EN 14350.

Completely BPA free

European Union Standard EN 14350

Reuse again and again.

No waste

No waste

Reuse again and again.

No waste

Reuse again and again.

No waste

Baby's Hand
Sleepy Baby
Sleeping Baby
Mother and Baby Sleeping
Mother Balancing Baby on Legs

Design concept

Design concept
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Squirrel® was devised in the UK by an independent design engineer after spotting a gap in the market. The product is currently at the concept stage and not yet available for retail. Prototypes have been produced and tested and the results look good.

The purpose of this site is to share the Squirrel® concept. Based on the level of interest from parents & carers, retailers & distributors and with the support of investors, we hope to take the next step and turn the idea into reality.

Squirrel® instant feeding dispenser can be adapted to suit most wide-neck bottles in the market today. We would welcome interest from feeding bottle manufacturers too.

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SCOOP  |  STORE  |  SERVE

The ideal instant feeding companion for busy parents & carers

patented

BPA

FREE

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